Since 1994, World Music Expo (WOMEX) has been attracting musicians, agents, a great number of press agencies, as well as media companies from all over the world. Its main exposition event has been held in various locations throughout Europe, including Berlin, Brussels, Marseille, Stockholm, Seville, Cardiff, and Budapest. In 2018, WOMEX was held in Las Palmas, Gran Canaria. One of its showcase participants, Norayr Kartashyan, is acclaimed as one of Armenia's finest woodwind masters and composers, an acknowledged virtuoso numerous traditional Armenian instruments. To name a few: the blul and shvi flutes, duduk, the double-reed zurna trumpet, the pku clarinet, and the parkapzuk bagpipe. Kartashyan's compositions are gently unfolding, delicately intertwined evocations of rural music with a timeless connection to the earth, full of beauty and warmth.